PGDM Marketing

Programme Overview

Strategic brand management, consumer psychology, and digital ecosystems - mastering the art of market influence. Covers consumer behavior, marketing research, digital marketing strategies, sales and distribution management, and global branding.

Eligibility Criteria

• Completed or in final semester of a 3-year or 4-year undergraduate degree.
• Qualifying degree from an institution recognised by UGC.
• Foreign university degrees must be approved by the Association of Indian Universities (AIU).
• Valid score in CAT / XAT / NMAT / CMAT / ATMA (CET accepted for Phase 2 only).
• Selection: Entrance Exam (30%) + Interview (40%) + Academics (20%) + Work Experience (5%) + Diversity (5%).

Career Opportunities